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Since launching The Growth Show podcast in February 2015, we’ve been fortunate to land interviews with some really busy people, including executives of billion-dollar businesses and founders on the cusp of building the next big thing.
For some of them, we had an “in.” Somebody knew somebody else and happily made the introduction.
But we weren’t so lucky with some of the other guests. We wanted to get in touch, but didn’t have mutual connections. So I’d send them an email — targeted, relevant to their interests, and completely custom, but still the first email I had ever sent them. In most situations, this is called a cold email. And somehow, among all of the other pitches they get for podcast interviews, speaking engagements, and business consulting, these guests noticed my emails in their inbox and actually responded.
What Is a Cold Email?
There isn’t a set formula for the perfect pitch-based email. In fact, cold emails — messages that are sent to many recipients without any previous relationship or conversation with them — are widely discouraged in the marketing industry. And if you send commercial emails to recipients living in Europe, the General Data Protection Regulation (GDPR) requires that your contacts opt in to the message before receiving it.
So how did I manage to get a response from the guests I wanted to host on our podcast?
Although the emails I sent did serve to help develop our brand, media relations follows a slightly different etiquette than your average email marketing campaign when communicating to the brands you want to work with. See the bullet points below to get a general sense of that etiquette:
Pitch an idea, not a subscription.
Address one person, not dozens.
If there’s something in it for both parties, you’re more likely to get a response.
It’s true. Some of our show’s desired guests employ PR reps whose job is to manage the type of outreach I was sending.
My experience contacting potential podcast guests doesn’t mean you have to be a member of the press to send an email to someone you’ve never met. However, it does mean you need to be careful with whom at a company you reach out to, what your message is offering them, and how you landed their email address in the first place.
Below are a few things you can do to give yourself the best chance at getting a response. This advice will help you whether you are trying to find a guest for your podcast, network with a member of your industry, or even pitch a local reporter to get some solid earned media attention.
How to Write a Cold Email That Isn’t Actually Cold
HubSpot customers: It is against HubSpot’s Acceptable Use Policy to email multiple sales or marketing leads, with whom you’ve had no prior conversation (also known as “cold emails”), when creating email sequences through a HubSpot product. The following information is meant to educate readers on improving their pitches, introductions, and similar one-on-one email conversations — especially in the media relations space — such that these emails do not conflict with the GDPR and anti-spam regulations around the world.
Avoid the Classic Cold Email Subject Line
You could spend an entire day writing the best email body copy known to man, but if no one opens the email, your efforts will go to waste.
To make sure that doesn’t happen, you need a compelling subject line. This advice might sound obvious, yet there are still so many poorly written subject lines. Just open up your inbox and see how many emails are in there that you’ll never read. You can only get so many subject lines like, “The leading cloud-based software in hyper-local social media marketing.”
So, how do you write a good subject line? Figure out what you are ultimately trying to say and then boil down that request to five to seven words. Once you get to those five to seven words, make sure those words speak to the interests of your recipient and clearly communicate what you’d like from that email exchange. Here are a few more guidelines to ensure your subject lines entice someone to open.
One of my favorite ways to get someone’s attention is to put their name in the subject line. For example: “Brandee — having you on HubSpot’s podcast” or “Chris — source for your article on marketing trends.” I use this every time I conduct media outreach.
Make It Clear Why You’re Reaching Out to Them Specifically
Here’s how most cold email outreach is done: Write a pitch, copy, paste, send, repeat (and maybe change the greeting to really spice things up).
You might’ve gotten these types of emails before from sales reps — isn’t it annoying?
Your recipient has gotten them, too. To avoid the typical irritations of cold email, you need to make it clear why you’re reaching out to them specifically. Adam Grant, a professor at Wharton and author of Give and Take, talks about how when people feel they have nothing unique to contribute, they will feel very little responsibility to help.
So, when writing a message for media relations or a similar effort, warm it up so it doesn’t sound like an annoying cold email. Don’t just make it clear why you’re reaching out — make it clear why you’re reaching out to them. The best pitches highlight what specifically drew you to that particular person. Using the example of reaching out for a podcast: Add a sentence or two about how specifically that person’s work would be a great fit with your audience and why.
Showing that you did your homework isn’t just important because you need to be relevant, but it also shows that you put some time and effort into reaching out. This is one of the easiest ways to show that your email isn’t just another canned message from a sales rep or a PR pro.
Use Social Proof and Point to Results
Adding in a little social proof and some high-level stats to your pitch will take your homework from a B- to the top of the class.
If you’ve interviewed a colleague of your desired contact or spoken to someone they know, include that in your pitch (in sales, this could be a case study or a local customer reference). This also works if you’ve interviewed someone that they would consider a peer or competitor. The chances of you landing the CEO of Nike, for example, would dramatically increase if you could tell their PR team that you just finished an interview with the CEO of Adidas.
If you have the numbers to back up what you’re pitching, include those as well. Would you rather be on a podcast that 100 people were going to listen to, or 100,000?
Keep It Short, Simple, and Written Like a Human
Everyone is busy and their inbox is already full. Don’t make things worse. Try and keep your email short, sweet, and to the point. In media relations, this is all the more important — you need to ensure your message sticks out among the rest of the press pitches they get. Would you read a five-paragraph essay from someone that you’ve never talked to before? Probably not.
One of the best ways to keep things short and sweet is to write like a human. If you saw this person out in public and had to walk up and say hi, how would you start your conversation? You wouldn’t jump right into your pitch. Most likely you’d start with something like “Hey Emily, I’m Dave. I read your column every week and love how you’re focused on startups in Boston. I wanted to talk to you about my company because ___.” Writing your email like you were talking to someone in real life makes it feel much more approachable and relevant.
There isn’t a formula for writing an email to someone you’ve never spoken to before, but using the tips above can help you make a better impression and hopefully earn a response from your recipient.
Nailing your pitch to potential guests is just one part of getting your podcast off the ground. Want help with the rest of the process? Here’s everything you need to know about starting a podcast.
Read more: blog.hubspot.com
If you’re reading this article chances are you need money quickly for your business. It’s a problem a lot of us can face. You have a business idea, but no… Read more »
The post 4 Creative Ways to Get Fast Money for Your Business appeared first on Noobpreneur.com.
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Australia is pioneering a new form of public-private-partnerships, but their effectiveness is still to be determined.
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Synchronize your Apple watches and lock on to the fact that you have just three days — 72 hours — to save yourself up to $1,200 on passes to Disrupt San Francisco 2018. Our biggest, boldest Disrupt takes place at Moscone Center West on September 5-7, and you’re running short on time to get the best possible price. Our early-bird pricing detonates at midnight PST on July 25, so stop procrastinating and go buy your pass to the best tech startup show going. Get your ticket today.
We can list all sorts of reasons for you to go, and believe us, we will. But consider what one of your peers — Luke Heron, an early-stage founder and CEO of TestCard.com — thinks about the Disrupt experience.
“I’m a serial proselytizer when it comes to TechCrunch events. If you’re a startup founder or an entrepreneur, attending Disrupt is a no-brainer.”
Heron also took advantage of CrunchMatch, our free, curated business match-making service that helps connect founders with investors who share similar business goals.
“We used the CrunchMatch platform to schedule a bunch of meetings on our second day of the show. We met with six or seven VCs and, by and large, they were very positive meetings.”
If you’re an investor specializing in early-stage startups, Disrupt SF 2018 is an essential event. You’ll see an incredible cohort of pre-Series A companies go head-to-head in Startup Battlefield, where they’ll vie for $100,000 in non-equity cash and life-changing investor love.
Here’s what early-stage investor Michael Kocan of Trend Discovery had to say about his Disrupt experience.
“I get the most value at the intersection of CrunchMatch and Startup Battlefield. If I see an interesting company present on stage, I use CrunchMatch to quickly schedule a meeting with them for later that day. It makes vetting deals extremely efficient.”
Founders, investors, marketers and job-seekers alike will find more than 1,200 startups exhibiting in Startup Alley. That’s prime real estate for discovering a new partner, finding a job, engaging in creative networking or possibly even finding a unicorn-in-the-rough. Regardless of your motives, the depth and breadth of technology and talent on display is worth your serious time and attention.
On top of all that, Disrupt SF 2018 offers more than 40 presentations from world-class speakers and rising stars, interactive workshops and Q&A Sessions, our Virtual Hackathon and the always-raucous TechCrunch After Party.
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Matt Cardy/Getty; Sean Gallup/Getty
Steve Bannon is setting up a new foundation to bolster anti-EU populists in Europe.
The UK Independence Party (UKIP) has pledged to join it, The Independent reports.
The EU is reportedly spooked by the project, and it could have an impact on Brexit negotiations.
Layla Moran MP has called it an “unholy alliance of racist charlatans across the Channel.”
Ukip has pledged to work with Steve Bannon’s new European alt-right movement, forging what critics have branded an “unholy alliance” to bring down the EU and fuel populism across the continent.
Mr Bannon, a former investment banker who founded the website Breitbart, has pledged to bolster the continent’s far right with a new foundation called The Movement that would dole out resources to eurosceptics and anti-EU populists.See the rest of the story at Business Insider
People are obsessed with buying cars through Costco instead of just going to a dealership — here’s the verdictThe European Commission’s chief negotiator has rejected a key part of Theresa May’s Brexit planThe NHS is preparing to stockpile drugs and blood products for a ‘no deal’ Brexit
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In 2013 at Hollywood Park, Drayden Van Dyke could often be found in the jockey’s room riding the Equicizer. He liked to practice on the machine in the dark, so he could focus on the feel of the ride instead of visual cues.
One day, Hall of Fame rider Mike Smith walked in to the dark room.
“He was like, ‘What the heck are you doing?’” Van Dyke recalled. “I explained it, and then he showed me how to take the rubber bands off of the stirrups to make it harder. From there, I guess maybe I impressed him, and he kind of took me under his wing and we’ve been friends ever since.”
Today, Smith and Van Dyke share the same agent, Brad Pegram, and each took part in the brilliant but brief career of Justify. Van Dyke rode the colt to his maiden victory, and Smith rode him through the Triple Crown.
Last weekend at Del Mar, 23-year-old Van Dyke won the Grade 2 San Diego Handicap on Catalina Cruiser on Saturday, and the G2 Eddie Read Stakes on longshot Catapult on Sunday. This year, Van Dyke has won a total of 73 races so far, earning just shy of $5 million. He goes into Friday’s card as the leading jockey at the Del Mar meet, winning with eight of his first 25 mounts.
For a “small town” kid born in Louisville but raised in Hot Springs, Ark., working with these two Hall of Famers is a dream come true. Van Dyke’s parents were separated: his father, Seth Van Dyke, was a jockey who rode just over 200 races, but the man known as “Squirt” mostly worked as an exercise rider in Kentucky and Florida. His mother raised him in Arkansas, but starting at about 8 years old, the young man wanted to spend summers on the track with his father.
“At first, I’d just sleep in the tack room because I was too young to keep my eyes open,” said Van Dyke. “But eventually Jimmy Baker gave me my first job hotwalking, and I started riding the pony a little bit. Then Tom Proctor saw I was wanting to learn how to ride, and he scooped me up from Jimmy after I graduated high school.”
Proctor sent Van Dyke to Glen Hill Farm in Ocala, where he learned to break babies “from the ground up.” He spent six months at that farm, then Proctor took him to the West Coast, where he galloped on the track for about a year.
“He made me work hard,” the soft-spoken Van Dyke said. “I’ve always been disciplined, but he showed me that it’s not just the hard work that the jockey puts in, it’s also the work everyone else is doing. Now, I just get to show up and ride them and go home, but I know what all goes into it.”
Van Dyke’s first winner was for Proctor and Glen Hill Farm on a horse named Money Clip. The same connections gave him his first graded stakes win, with Sistas Stroll in the Pucker Up Stakes at Arlington near Chicago.
In August 2014, tragedy struck when Proctor called the jockey to tell him that his father had taken his own life. The senior Van Dyke had struggled with alcoholism, and the call shook the young man hard.
“He was a good-hearted person,” said Van Dyke. “It made me appreciate the time I have with people I care about.”
The shocking news propelled Van Dyke to ride even harder, and he would be crowned the Eclipse Award-winning apprentice of 2014. The jockey continued to compile earnings of over $4 million each season, and found himself riding better and better horses.
His relationship with Smith continued to grow as well, and the two became very close. They both spend a significant amount of time working out, constantly improving their bodies, and each is a dedicated movie fanatic. In addition, both Van Dyke and Smith enjoy fashion, especially in tennis shoes.
“I’m lucky to be able to afford some of them now,” laughed Van Dyke.
In January of 2017, however, disaster struck again when a nasty fall at Santa Anita left Van Dyke with a compound fracture in his right arm. It took six months of rehab before he could return to the saddle, but it was then that he caught the eye of trainer Bob Baffert, and started breezing horses for the Hall of Famer in the mornings.
“I was kind of intimidated by him, honestly,” Van Dyke said. “He likes to mess around with people a lot, but once I got through the first week, I gained a lot of confidence that I was doing a good job.”
Baffert started to use Van Dyke in the afternoons as well, and the pair combined to win the Grade 1 Awesome Again Stakes with Mubtaahij in late 2017. This year, Van Dyke had the opportunity to win Justify’s first race, and worked the colt through the majority of his time in Southern California.
“He has a walkie talkie on you every time you’re breezing a horse,” Van Dyke explained. “He’ll tell you exactly what he wants you to do, slow down, pick it up, or keep it the same. If he doesn’t say anything, you’re doing it perfect.”
Poised to have one of the best years of his career, Van Dyke is showing no signs of slowing down. He is happy to ride morning after morning for any trainer who needs him, and takes each victory in stride, never allowing himself to be cocky. He’s exactly where he wants to be.
“Where I come from, everyone dreams of going to California,” said Van Dyke with a laugh. “So I guess I’m living the dream.”
The post Breeders’ Cup Presents Connections: Out Of The Darkness, Into The Spotlight appeared first on Horse Racing News | Paulick Report.
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The Toronto International Film Festival unofficially marks the beginning of awards season mayhem. Held every year in early September, sandwiched between the end of ‘summer blockbuster season’ and the start of ‘prestige movie season,’ it’s viewed as one of the most reliable harbingers of Oscars buzz. As Vox explains: “The festival’s timing—just after Labour Day—positions it as the de facto opening of awards season, a marathon of mostly serious dramas that lasts about six months, until the Oscars finally wrap it all up in early March.” Given its weighty importance on the film circuit, the announcement of each year’s TIFF lineup is a Pretty Big Deal. Below, some of the things to look forward to this year.
As usual, the TIFF red carpets are sure to be flooded with A-listers. We can expect to see Bradley Cooper and Lady Gaga, both starring in a remake of the iconic A Star Is Born films; Matthew McConaughey, who appears in White Boy Rick, a true story about a teenage drug kingpin in 1980s Detroit, along with Bel Powley and Jennifer Jason Leigh; and Robert Pattinson and Juliette Binoche, who star in High Life, a sci-fi film by French filmmaker Claire Denis about a group of criminals sent into outer space.
The chance for La La Land vs Moonlight Round 2
Both the directors at the heart of the infamous Oscars envelope snafu in 2017 are likely to be competing in the same awards categories next year too. Damien Chazelle is following up his smash hit La La Land with First Man, a biopic of Neil Armstrong starring Ryan Gosling, while Moonlight’s Barry Jenkins will be showcasing If Beale Street Could Talk, a film adaptation of James Baldwin’s 1974 novel about a young pregnant woman attempting to help exonerate her fiancé, in jail on a false rape charge, before the birth of their child.
There’s a slew of films with women at their core: Red Joan, a true story about one of the KGB’s longest-serving British spies, starring Judi Dench; Galveston, French actress/filmmaker Melanie Laurent’s English-language directorial debut starring Elle Fanning as a young prostitute and Ben Foster as a wounded hitman on the run; Widows, Steve McQueen’s follow-up to his 2013 Oscar-winning 12 Years A Slave, starring Viola Davis, Michelle Rodriguez, Elizabeth Debicki and Cynthia Erivo as four women left to finish a heist after their criminal husbands are all killed; and Girls Of The Sun, a war film that follows a battalion of women fighting to take back their homes from ISIS extremists in Iraqi Kurdistan.
In Can You Ever Forgive Me?, Melissa McCarthy takes a brief break from ruling the comedy game, starring in this true story about author Lee Israel, infamous for forging historical letters in the 1990s. Hugh Jackman takes on the role of US Senator Gary Hart in Jason Reitman’s The Front Runner.
Films addressing social issues
The Hate U Give, starring Amandla Stenberg, Issa Rae, Common, and Riverdale’s KJ Apa, serves as a striking commentary on America’s culture of police brutality, following the story of a young woman whose friend is shot dead by police. Tackling the issues of substance abuse are two films starring two young breakout stars from awards seasons past: Timothee Chalamet and Lucas Hedges. The former stars in Beautiful Boy alongside Steve Carrell, while the latter appears in Ben Is Back as Julia Roberts’ son.
Canadian wunderkind Xavier Dolan’s The Death and Life of John F. Donovan, starring Kit Harington, Jason Tremblay, Susan Sarandon and Natalie Portman, and The Hummingbird Project, a thriller directed by Kim Nguyen and starring Jesse Eisenberg, Salma Hayek and Alexander Skarsgård, are both slated to have their world premieres at the festival. Also of note is Gwaai Edenshaw and Helen Haig-Brown’s Edge of the Knife, the first feature-length film to be made in Haida, classified by UNESCO as an endangered language.
In the nine-minute short Emptying the Tank, Caroline Monnet documents Chippewa female mixed martial artist Ashley Nichols’ dedication to both her health and her craft, while in Carmine Street Guitars, documentarian Ron Mann captures the allure of famed New York City guitar-maker Rick Kelly. Sharkwater Extinction, the final work by late filmmaker and conservationist Rob Stewart, is the follow-up to his 2006 documentary about shark conservation, Sharkwater, which resulted in shark finning being banned worldwide.
While other film festivals this year made headlines for the paucity of female-helmed films on their roster, TIFF’s artistic director Cameron Bailey told Variety that he expects roughly a third of the final selection of films this year to be by female directors. Films with strong social messages are a recurring theme this year too, and Bailey also stressed the importance of having programming and events that address and discuss the #MeToo and Time’s Up movements, particularly their impact on the global film industry.
“We want to keep the conversation going and to give people an opportunity to talk through what this all means,” said Bailey. “One of the most important things we can do is to really showcase films by women and to make sure that we have a lineup that really reflects who we are as people.”
You can find the rest of the lineup here.
Read more: fashionmagazine.com
Corporate giving programs
are an increasingly central part of
efforts by businesses across the world. Employees want to give back, and companies are making that ever easier with tools like automatic payroll deductions, matching gifts and crowdfunding campaigns. Modern approaches have made donating more convenient for employees, which spurs greater spikes in overall giving.
But what works best for nonprofits? We asked leaders at several top nonprofits – International Medical Corps, Feeding America, Save the Children, UNICEF and America’s Charities to list the top three things that they wish donors knew about how they could be more impactful with getting more money to nonprofits faster. Here’s what we heard:
Year-round donations, e.g., payroll deduction or monthly giving, are desired and provide consistent support.
Providing complete donor contact data is key to relationship building and stewardship.
Giving via a platform that is user-friendly for both donor and nonprofit
Let’s be clear: how you give matters.
The most direct and cost-efficient route that donations take from giver to recipient is the goal. “No matter how you donate, nonprofits always incur a cost for processing donations, recording donor information, preparing tax receipts, and other administrative costs,” said Jim Starr, President and CEO, America’s Charities. “But some donation methods cost nonprofits more than others.”
Starr notes that workplace giving sometimes costs as low as 4% of the donation, often covered by companies so that 100% of an employee’s donation goes to charity, making it one of the most cost-efficient ways to support nonprofits. On top of that, companies often offer to match employee donations, allowing donors to double the charity’s impact. Compare that to credit card, PayPal, and check donations, which usually cost between 15-30% of a donation, or gifts made through a charity’s fundraising event, which costs nearly 50% (!)
The form of your gift matters, too.
Most nonprofits prefer an unrestricted donation that empowers them to direct funds where they’re needed most.
“Unrestricted funds means we will have the ability to respond quickly when disasters strike; meet new needs in chaotic environments; or innovate programs to meet the local context,” says Erica L. Tavares, Senior Director, Institutional Advancement, International Medical Corps. “Unrestricted funds also allow us to leverage larger, institutional funding that often requires a match – and in fact, for every unrestricted dollar International Medical Corps receives, we can unlock, on average, $30 in funding and donated medicines and supplies.”
The timing of your donation also matters.
But ultimately, giving in any capacity – and giving consistently – is the name of the game.
“Whether donations arrive by check, electronic fund transfer or gifts of stock, the format is less important than the consistent support from our donor partners,” says Ashby Brown, Manager, Employee Engagement at Save the Children. “Recurring donations (rather than one-time gifts) are particularly helpful because it means we can focus our efforts providing assistance where it is needed most around the world, rather than spending time on fundraising.
Many nonprofits must wait until the end of year or for episodic events to receive a large share of their donations. But “workplace giving provides reliable funding year-round,” says Starr. “This allows charities to plan how to use donors’ gifts more strategically and make a stronger impact.”
Teresa Gruber, Manager of Employee Engagement, at Feeding America agrees that timeliness of receiving donations makes a difference. “For Feeding America, having the donations right away mean that we have funds to support food donations and program implementation at our network of food banks. We are able to help people more quickly.”
Recurring donations also allows for a deeper relationship with a nonprofit that allows givers to be tuned in to impact. “It means donors will respond quickly with us when a disaster does strike, so that our doctors and nurses have the resources and tools they need to save lives when they arrive on the frontlines,” says Tavares.
Tavares believes that a strong relationship with donors helps them understand how International Medical Corps works and how that work makes an impact on survivors of disasters and underserved communities worldwide. “When donors give to International Medical Corps, they are making an investment in the success of our programs. We believe in turn, they deserve clear, concise communications about what their donations, pooled with other funds, have accomplished.
Gruber agrees that the ease of pulling information from online platforms and having access to donor data can help connect donors to impact. “We want to share communications with the donor and steward them so they know how their investment is making a difference in assisting those who struggle with hunger,” says Gruber.
Open up all methods for giving
No matter how you get there, nonprofits really want one thing from your giving program: your money. The sooner they have it, the faster they can get to impact.
The concerns and priorities of nonprofits when it comes to giving is why Causecast has made every form of giving accessible and instant for the companies it serves through its online giving and volunteer platform. We offer more frequent processing options, don’t make nonprofits have to register with our system, have no hidden fees, and we write checks for nonprofits on behalf of companies so that nonprofits don’t have to wait to receive funds.
Ultimately, when managing a giving program, you need to ensure that your donor dollars get where they need to go as fast and as regularly as possible so that you can have more impact in less time. Flexibility, speed and consistency are what helps nonprofits most and best supports them to serve their missions.
Sign up for our free webinar on July 27th at 11am PT / 2pm ET
“Corporate Activist Employees: Your New CSR Team”
Read more: causecast.com
Facebook’s long-running effort to go into China got a boost this week after the U.S. company was handed a license to set up a subsidiary in the country. But quickly after news broke, the license was seemingly revoked.
The incident started when Reuters spotted a filing approved on China’s National Enterprise Credit Information Publicity System for a Facebook subsidiary that is registered in Hangzhou, the location of e-commerce giant Alibaba’s HQ. Records show the subsidiary is financed by $30 million in capital, with Facebook Hong Kong listed as the sole shareholder.
As word of the filing began to spread following the Reuters report, references to the news were blocked on some social media platforms in China were blocked and the filing itself from removed from the system, as The New York Times reported.
Facebook itself said in a statement that it intends to launch an innovation in Zhejiang, the province that counts Hangzhou as its capital, but the language used by the company suggests it hasn’t yet made progress on that plan.
“We are interested in setting up an innovation hub in Zhejiang to support Chinese developers, innovators and start-ups. We have done this in several parts of the world — France, Brazil, India, Korea — and our efforts would be focused on training and workshops that help these developers and entrepreneurs to innovate and grow,” a Facebook representative told TechCrunch.
So what happened?
It’s hard to know with the Chinese government — and it certainly looks like Facebook is following developments as much as anyone else is.
It’s well reported that CEO Mark Zuckerberg has a long-standing interest in entering China in some form — he has famously learned Mandarin and appeared at university events among other things — but exactly what that details has never been clear.
Facebook the service remains blocked in China. The company experimented by introducing a stealth app last year, while Zuckerberg has spent time with Chinese ministers, including the country’s internet minister and head of propaganda, but this filing is the most concrete developing for Facebook in China to date. And even that remains uncertain.
It stands to reason that as a late entrant to the country’s already-advanced social media space, and of course an overseas player, Facebook’s first task is to identify a local partner that it can lean on. That’s fairly common for most Western tech companies and it often sees them create local identities which are supported and funded by local investment firms, as has been the case for the likes of Uber, LinkedIn and Evernote.
Facebook previously held talks with Baidu a number of years ago, but an alliance wasn’t forthcoming. The filing in Hangzhou hints at a possible link with Alibaba given the ties that the e-commerce giant has with local authorities in its home province.
Among its many initiatives, Alibaba deployed City Brain — its data surveillance service for governments — in Hangzhou, and it has worked with visiting companies, such as 500 Startups, to help raise awareness of the location for startups and bring overseas visitors in. Outside of China, Alibaba has also invested heavily in startups, most notable Snap, to grow its networks and knowledge.
The link to Facebook is a small one, it could be circumstantial, but it certainly raises the question over whether a partnership might be brewing.
Both Facebook and Alibaba declined to comment when asked about their relationship with each other.
Like Facebook’s own future in China, it looks like time will tell whether there is anything of substance here.
While Facebook’s China journey may have taken one step forward but another ten back, rival Google has been testing out experiments as it figures out how to tackle China going forward. The search giant has opene an AI lab in Beijing, made investments in Chinese startups and released apps on third-party app stores in the country.
Just last week, it began dabbling on WeChat, China’s most popular messaging app, with the launch of its first mini program for the platform.
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